Swoondle Society Acquires Rent-a-Romper, Expanding Sustainable Fashion Solutions for Parents

FOR IMMEDIATE RELEASE

Swoondle Society Acquires Rent-a-Romper, Expanding Sustainable Fashion Solutions for Parents

New York, NY – July 1, 2025 – The Swoondle Society, the innovative online marketplace for trading high-quality children’s clothing, has announced its acquisition of Rent-a-Romper, the leading clothing rental subscription service for babies and kids. This exciting partnership unites two women-led brands with a shared mission: to extend the life of children’s clothing and provide parents with convenient, sustainable solutions to keep up as their kids grow.

By bringing together Swoondle Society’s peer-to-peer trading model and Rent-a-Romper’s curated rental service, families will now have even more ways to access high-quality clothing while reducing waste and consumption. The acquisition strengthens the growing movement toward circular fashion, offering parents a seamless and eco-friendly alternative to traditional retail.

The timing couldn’t be better. The U.S. secondhand apparel market has more than tripled in size since 2017 and is projected to reach $73 billion by 2028, according to ThredUp’s 2024 Resale Report. This surge reflects shifting consumer preferences toward more sustainable and affordable fashion, especially among younger parents. With recent uncertainty in the retail space due to tariffs, Swoondle Society and Rent-a-Romper’s models of reuse can provide families with affordable, gently used clothing options and fuel the growth of the circular economy. The expanded membership options and deeper inventory can further accelerate adoption, helping families save money while supporting environmental and economic resilience.

Both Jen Zuklie and Lauren Gregor have successfully built and scaled their respective companies, demonstrating the demand for sustainable fashion solutions. Under Zuklie’s leadership, Swoondle Society has grown into a thriving marketplace that makes it easy for families to trade gently used clothing, while Gregor has built Rent-a-Romper into a beloved subscription service that allows parents to rent curated clothing bundles tailored to their children's needs. By joining forces, the two brands will leverage their complementary strengths, expand their reach, and create operational efficiencies that make sustainable fashion even more accessible to families nationwide.

“This is an incredible moment for Swoondle Society and for families looking for sustainable and cost-effective ways to dress their children,” said Jen Zuklie, Founder of Swoondle Society. “Rent-a-Romper has built an amazing community of parents who believe in making clothing more accessible and reducing fashion waste. Together, we can create a more comprehensive and impactful circular fashion experience.”

Lauren Gregor, Founder of Rent-a-Romper, expressed her enthusiasm for the transition, stating, “Since the beginning, Rent-a-Romper has been about making parents’ lives easier while being kinder to the planet. Joining forces with Swoondle Society allows us to continue growing our impact and give families even more flexible and sustainable options. I’m thrilled to see our shared vision grow.”

The acquisition marks an important step in the evolution of sustainable fashion, proving that innovation and collaboration can reshape the way families think about clothing. Customers of both brands can expect enhanced offerings with the transition and continued commitment to quality, convenience, and sustainability.

Following the acquisition, Lauren Gregor will move into an advisory role to support the Swoondle Society’s growth and brand partnership strategy. 

For more information, please visit www.swoondlesociety.com or contact Jen Zuklie at jennifer.zuklie@swoondlesociety.com.